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The law itself was pretty clearly designed to allow discrimination against LGBT people.
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It was a combination of timing, purpose and what's in the bill. Similar RFRA laws had been introduced in 19 other states in the 2 decades since the federal law, without people getting upset and calling for boycotts. The bill was passed not long after the rollercoaster ride of same-sex marriage reached Indiana: first the state legislature failed to pass a ballot initiative in the 2014 election to ban same-sex marriage, and then the 7th Circuit struck down the state law banning same-sex marriage. This law was presented as "Religious Freedom Restoration Act" (RFRA), a reinforcement of the federal law from 1993, introduced by President Clinton. Under the guise of freedom of speech and freedom of relgion, equality was set back, acquired rights have been denied and discrimination legalized.Ī good example of how politics and economics are intertwined was given by the state of Indiana, which came under attack in March 2015, when the Republican Governor Mike Pence signed “ Indiana Senate Bill 101” into law. Marketing does not have to be TO the LGBT community to affect them. However, due to the sensitive nature of the target demographic - a minority, based on sexual preference or identity - many non-economical aspects play a major role, among them social and political ones. Rules apply, but (government) politics should stay out of it. After all, marketing is most often an economic activity. In my research, I have tried to stay away from politics. For which he was rewarded by Trump to become his right hand. Pence managed to seriously dent the reputation ánd the economy of his state, all in the name of Freedom of Religion. He may become Vice President (though only for one term), but before that Mike Pence was governer of the Hoosier state: Indiana, the 38th largest by area and the 16th most populous of the 50 United States.īut you don't have to be big ruler to mess things up.